The Crosstown Showdown
FIGHT ON ✌️
An epic game etched in the history books: the crosstown showdown.
We won back the victory bell, and will continue on the journey this season with everything in front of us.
All net profits from this collection will directly support USC Football Athletes.
"No Blocky, No rocky"
USC running back Travis Dye sustained an injury Friday night in Trojans' 55-17 victory over Colorado and will miss the remainder of the season. Dye is the team's leading rusher and entered Week 11 action as the second-leading rusher in the Pac-12.
"He's such an emotional leader and a senior. There's really no other way to put it. It's one of the tough parts of this game. This game, it's given Travis a lot. He's put a lot into it and he's had an awesome career. He's had an awesome run here for us this year, and there's no way we would be sitting here where we're at as a football team without him." - Coach Lincoln Riley
To support Dye, BLVD is offering a limited-edition tee. All net profits benefit Travis Dye and his family.
Travis Dye Tee
THE MISSION
BLVD is the direct line between players and fans. BLVD directly supports USC athletes; all net profits benefit student athletes.
